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Hot Wheels
1968 -
Mattel Hot Wheels released their first
line of sixteen models. These
Cool Cars featured redline tires, and
some had roofs painted black to look
like vinyl. Their stunning bright
”Spectraflame” paint jobs. Custom
wheels, racing strips and large engines
protruding out of their hoods many of
these new Hot Wheels modeled custom
versions of real cars in an era of the
automobile industry that produced the
most stunning cars of any time. Mattel
released Hot Wheels Cars with names like
Custom Camaro, Custom Barracuda, Custom
Corvette, Custom Mustang and custom……
Cougar, Eldorado, Firebird, Fleetside
“based on Chevrolet ElCamino” , T-Bird,
Volkswagen
Hot Wheels
1969 -
Sales of Hot Wheels far surpassed
expectation. With sales ten times higher
than expected. Twenty-four new cars were
released expanding the Hot Wheel line to
40.
Hot Wheels
1970
This was the first year the Snake and
Mongoose cars were produced. Mattel's
first promotional cars were made for
Jack in the Box this year. Thirty-three
new vehicles were introduced. Mattel
introduced Spoilers, Heavyweights, and
Club Kit Cars.
Hot Wheels
1971 -
Mattel introduced thirty-five new
models. This was the last year Hot
Wheels were made in the U.S.
Hot Wheels
1972 -
Long gas lines, Inflation, as with
nearly everything in a slow economy Hot
Wheels were not selling as well as
before. Therefore, Mattel (take out had)
made only seven new models this year.
Hot Wheels
1973
Inflation caused Mattel to cut costs.
This year's cars would only be issued
for one year due to poor quality.
Spectraflame paint was discontinued and
they began to use enamel paint.
Hot Wheels
1974
Mattel started using tampos on the Hot
Wheels, beginning with a series called
Flying Colors. Seven new (new what?) and
eight embellished casting were issued.
Hot Wheels
1975 -
This year 23 new models were introduced.
Mattel Hot Wheels continued issuing
models in alternate colors.
Hot Wheels
1976 -
This is the year Super Chromes were
released. This was a line of eighteen
chrome models.
Hot Wheels
1977 -
There were 69 vehicles with 12 new
castings and changes on 10 previously
issued models. This year Mattel started
phasing out "redlines".
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